本書是《語用學導論》第二版。第一版教材受到了廣大師生的歡迎，是語言學專業(yè)教材，本次再版作者將上一版的不足之處進行了修訂。本書全面系統(tǒng)地介紹了語用學相關知識，以期滿足初學者學習需求，培養(yǎng)其人文悟性，提升其言語交際能力。全書由引言、指稱語、預設、會話含義、言語行為、（不）禮貌、研究方法等七章正文和兩個附錄組成。每章包含核心概念導入、經(jīng)典及前沿理論概述、理論嬗變闡釋、個案剖析及章節(jié)要點回顧等要件。 本書第一版版權已經(jīng)輸出至施普林格出版公司。

向明友
----------------------------
對外經(jīng)濟貿(mào)易大學教授、博士生導師，英語學院院長，新世紀優(yōu)秀人才，兼任國家社科基金、人文社科基金評審專家，國家留學基金委評審專家，中國語言教育研究會副會長，中國外語教學研究會ESP專業(yè)委員會常務理事，中國語用學研究會理事。

賈勉
----------------------------
美國德克薩斯大學奧斯汀分校“語用學和言語交際學”博士在讀，在Lingua，Text&Talk和《外語教學》等期刊發(fā)表論文數(shù)篇。

卜曉暉
----------------------------
北京大學外國語言學與應用語言學專業(yè)畢業(yè)，國家獎學金，北京市優(yōu)秀畢業(yè)生等榮譽稱號獲得者，現(xiàn)就職于深圳市黨政機關。

Chapter 1Introduction 1.1Definitions of pragmatics 1.2Meaning and context 1.3Development of pragmatics 1.4Organization of the book 1.5Review Chapter 2Deixis 2.1Preliminaries 2.2Deictic and non�瞕eictic uses 2.3Types of deixis 2.3.1Person deixis 2.3.2Time deixis 2.3.3Place deixis 2.3.4Social deixis 2.3.5Discourse deixis 2.4Applications: Chinese vocatives as pragmatic markers 2.4.1Introduction 2.4.2Vocatives and coherence 2.4.3Vocatives and involvement 2.4.4Vocatives and (im)politeness 2.5Review Chapter 3Presupposition 3.1Entailment 3.1.1Preliminaries 3.1.2Types of entailment 3.2Presupposition 3.2.1Preliminaries 3.2.2Types of presupposition 3.2.3Properties of presupposition 3.2.4Presupposition trigger 3.3A comparison between entailment and presupposition 3.4Applications: Entailment and presupposition in real life 3.4.1English writing 3.4.2Interpersonal communication 3.5Review Chapter 4Implicature 4.1Preliminaries 4.1.1Natural and non�瞡atural meaning 4.1.2Implicature and implication 4.2Types of implicature 4.2.1Conversational and conventional implicatures 4.2.2Generalized and particularized conversational implicatures 4.2.3Scalar, alternate, and clausal implicatures 4.3Classic Gricean Theory 4.3.1Cooperative principle 4.3.2Creation of conversational implicature 4.3.3Criticisms of Gricean theory 4.4Neo�睪ricean and Post�睪ricean Theories 4.4.1Levinson’s Q��, I��, and M�睵rinciples 4.4.2Horn’s Q�� and R�睵rinciples 4.4.3Sperber & Wilson’s Principle of Relevance 4.4.4Retrospections 4.5Properties of conversational implicature 4.6Applications: Exploiting the four Maxims in Friends 4.6.1Exploiting the Maxim of Quantity 4.6.2Exploiting the Maxim of Quality 4.6.3Exploiting the Maxim of Relation 4.6.4Exploiting the Maxim of Manner 4.7Review Chapter 5Speech Acts 5.1Preliminaries 5.1.1Performative�瞔onstative dichotomy 5.1.2The performative hypothesis 5.2Austin’s theorizing of speech acts 5.2.1Felicity conditions on performatives 5.2.2Locutionary, illocutionary, and perlocutionary acts 5.2.3Types of illocutionary force 5.3Searle’s theorizing of speech acts 5.3.1Felicity conditions on speech acts 5.3.2Typology of speech acts 5.3.3Direct and indirect speech acts 5.4Recent developments in Speech Act Theory 5.4.1Study of perlocution 5.4.2Classifications of speech acts 5.4.3Sequencing in speech acts 5.5Speech acts across cultures and contexts 5.5.1Cross�瞔ultural variations 5.5.2Intra�瞝anguage variations 5.6Applications: Persuasion in Chinese online forum requests 5.6.1Introduction 5.6.2Ethos: Projecting self to the requestees 5.6.3Pathos: Awakening the emotion of the requestees 5.6.4Logos: Reasoning with the requestees 5.7Review Chapter 6Politeness and Impoliteness 6.1Theorizing politeness 6.1.1Characterizing politeness 6.1.2Politeness as strategic face management 6.1.3Politeness as a conversational maxim 6.1.4Politeness as situated evaluation 6.2Theorizing impoliteness 6.2.1Types of impoliteness 6.2.2Impoliteness as strategic face attacks 6.2.3Impoliteness as conversational maxims 6.2.4Impoliteness as a discursive practice 6.3Some potential issues in (im)politeness research 6.4Applications: Politeness in online forum requests 6.4.1Introduction 6.4.2Bald on record strategies 6.4.3Positive politeness strategies 6.4.4Negative politeness strategies 6.5Review Chapter 7Research Methods 7.1Literature mining 7.1.1Four types of exigences 7.1.2Review articles and bibliographies 7.1.3Search engines and databases 7.1.4Bibliometric analysis and knowledge visualization 7.2Data collection 7.2.1Interviews 7.2.2Questionnaires 7.2.3Discourse completion tests 7.2.4Role plays 7.2.5Recordings 7.2.6Trending methods 7.3Analytical methods 7.3.1Conversation analysis and discourse analysis 7.3.2Statistical analysis 7.4Review References Appendix One Resources Appendix Two Research Notes