目 錄
第一章 數(shù)字產業(yè)導論··································································································.1
第一節(jié) 數(shù)字經濟的內涵與特征················································································.2
1.1 概念與內涵·····························································································.2
1.2 中國數(shù)字經濟的發(fā)展·················································································.6
第二節(jié) 數(shù)字產業(yè)的概念與特征················································································.9
2.1 數(shù)字產業(yè)的概念與特征··············································································.9
2.2 數(shù)字產業(yè)的內涵與發(fā)展路徑·······································································.12
第三節(jié) 全球與中國數(shù)字產業(yè)發(fā)展態(tài)勢······································································.14
3.1 全球數(shù)字產業(yè)發(fā)展態(tài)勢·············································································.14
3.2 中國數(shù)字產業(yè)發(fā)展態(tài)勢·············································································.17
小結··················································································································.21
復習思考題·········································································································.21
本章主要參考文獻·································································································.24
第二章 數(shù)字產業(yè)化····································································································.25
第一節(jié) 數(shù)字產業(yè)化的概念·····················································································.26
1.1 數(shù)字產業(yè)特征·························································································.27
1.2 數(shù)字產業(yè)化的概念···················································································.31
第二節(jié) 數(shù)字產業(yè)化的發(fā)展現(xiàn)狀和趨勢······································································.32
2.1 數(shù)字產業(yè)化的發(fā)展現(xiàn)狀·············································································.32
2.2 數(shù)字產業(yè)化的發(fā)展趨勢·············································································.33
2.3 數(shù)字產業(yè)化面臨的挑戰(zhàn)和應對措施······························································.35
第三節(jié) 數(shù)字產業(yè)化的主要模式與路徑······································································.39
3.1 數(shù)字產業(yè)化的主要模式·············································································.39
3.2 數(shù)字產業(yè)化的基本路徑·············································································.41
小結··················································································································.42
復習思考題·········································································································.42
本章主要參考文獻································································································.45
第三章 產業(yè)數(shù)字化····································································································.46
第一節(jié) 產業(yè)數(shù)字化和數(shù)字產業(yè)化的差異··································································.47
第二節(jié) 產業(yè)數(shù)字化的特征····················································································.47
2.1 數(shù)據成為新的生產要素·············································································.48
2.2 新技術成為主要驅動力·············································································.48
2.3 數(shù)字化滲透速率因行業(yè)而異·······································································.49
2.4 生產者與消費者的界限融合化····································································.50
第三節(jié) 產業(yè)數(shù)字化的發(fā)展趨勢··············································································.51
3.1 重塑創(chuàng)新體系·························································································.51
3.2 提質生產體系·························································································.52
3.3 催生新興業(yè)態(tài)·························································································.52
3.4 驅動產業(yè)鏈區(qū)域化···················································································.53
第四節(jié) 產業(yè)數(shù)字化的發(fā)展模式··············································································.54
4.1 技術攻關型····························································································.55
4.2 產業(yè)布局型····························································································.56
4.3 場景應用型····························································································.57
4.4 產業(yè)數(shù)字化的內外部動力機制····································································.58
小結··················································································································.61
復習思考題·········································································································.61
本章主要參考文獻································································································.63
第四章 數(shù)字時代的產業(yè)組織························································································.64
第一節(jié) 數(shù)字經濟下的產業(yè)組織演變········································································.66
1.1 數(shù)字經濟對產業(yè)組織影響的內涵·································································.66
1.2 產業(yè)組織演變趨勢···················································································.68
第二節(jié) 數(shù)字經濟下的產業(yè)組織特征········································································.70
2.1 產業(yè)組織呈現(xiàn)的新特征·············································································.70
2.2 產業(yè)組織的新行為···················································································.73
第三節(jié) 數(shù)字經濟下的產業(yè)組織績效分析··································································.74
3.1 產業(yè)組織正向績效效應·············································································.74
3.2 潛在的負向績效······················································································.76
3.3 總結····································································································.77
小結··················································································································.78
復習思考題·········································································································.78
本章主要參考文獻·································································································.81
第五章 數(shù)字產業(yè)與網絡效應·························································································.82
第一節(jié) 數(shù)字產業(yè)中的網絡效應···············································································.83
1.1 網絡效應的定義與特征·············································································.83
1.2 網絡效應的理論分析················································································.84
1.3 直接網絡效應的市場結構與績效·································································.85
第二節(jié) 社交網絡分析···························································································.88
2.1 社交網絡的概念······················································································.88
2.2 社交網絡的經濟價值················································································.89
2.3 社交網絡結構特征···················································································.90
第三節(jié) 社交網絡中病毒式信息傳播分析···································································.93
3.1 病毒式信息傳播機制················································································.93
3.2 社交網絡信息傳播的種子策略····································································.96
小結················································································································.100
復習思考題·······································································································.100
本章主要參考文獻·······························································································.103
第六章 數(shù)字產業(yè)與平臺經濟·······················································································.104
第一節(jié) 平臺經濟的概念與特征·············································································.105
1.1 平臺經濟的內涵····················································································.105
1.2 平臺經濟的性質····················································································.106
1.3 平臺經濟的運營模式··············································································.107
1.4 平臺經濟的競爭模式··············································································.107
第二節(jié) 平臺經濟的運營模式的理論與實踐分析························································.109
2.1 平臺經濟的運營模式的理論分析·······························································.109
2.2 基于零售平臺的實踐分析········································································.112
第三節(jié) 平臺的經濟學分析···················································································.117
3.1 規(guī)模經濟和范圍經濟··············································································.117
3.2 雙邊市場·····························································································.118
3.3 信息渠道與數(shù)據安全··············································································.118
3.4 反壟斷與規(guī)制·······················································································.119
小結················································································································.120
復習思考題·······································································································.120
本章主要參考文獻·······························································································.122
第七章 數(shù)字經濟時代的公司治理··················································································123
第一節(jié) 公司治理的概念與演變··············································································124
1.1 公司治理的定義······················································································124
1.2 公司內部治理結構···················································································125
1.3 公司外部治理機制···················································································126
第二節(jié) 數(shù)字經濟時代公司治理新范式·····································································127
2.1 數(shù)字經濟時代公司治理范式轉變·································································127
2.2 數(shù)字經濟下公司治理邏輯··········································································129
2.3 數(shù)字經濟下公司治理路徑··········································································130
2.4 數(shù)字經濟下公司治理市場機制····································································131
第三節(jié) 數(shù)字經濟時代公司治理創(chuàng)新實踐··································································131
3.1 公司治理結構·························································································131
3.2 公司治理機制·························································································133
3.3 公司治理的未來發(fā)展················································································135
小結··················································································································136
復習思考題·········································································································136
本章主要參考文獻································································································138
第八章 數(shù)字產品的運營管理························································································139
第一節(jié) 數(shù)字產品運營管理概述··············································································140
1.1 數(shù)字產品的概念······················································································140
1.2 數(shù)字產品的運營管理················································································143
第二節(jié) 數(shù)字產品定價策略····················································································146
2.1 數(shù)字產品的定價依據················································································146
2.2 數(shù)字產品的定價策略················································································148
第三節(jié) 數(shù)字產品的內容管理·················································································151
3.1 內容管理的概念······················································································151
3.2 內容運營管理策略···················································································152
第四節(jié) 數(shù)字產品的用戶管理·················································································157
4.1 用戶管理的內涵······················································································157
4.2 用戶管理的策略······················································································159
小結··················································································································160
復習思考題·········································································································160
本章主要參考文獻································································································163
第九章 數(shù)字貿易·····································································································.164
第一節(jié) 數(shù)字貿易概述·························································································.165
1.1 數(shù)字貿易的產生與演進···········································································.165
1.2 數(shù)字貿易的內涵與類型···········································································.167
1.3 數(shù)字貿易的特征····················································································.169
1.4 數(shù)字貿易模式·······················································································.171
1.5 數(shù)字貿易的測度····················································································.172
第二節(jié) 數(shù)字貿易的相關理論················································································.173
2.1 古典主義理論·······················································································.173
2.2 新古典主義理論····················································································.175
2.3 新貿易理論··························································································.177
2.4 新新貿易理論·······················································································.178
2.4.2 數(shù)字貿易對新新貿易理論的挑戰(zhàn)·····························································.179
第三節(jié) 全球數(shù)字貿易治理···················································································.180
3.1 主要經濟體數(shù)字貿易戰(zhàn)略········································································.180
3.2 主要經濟體數(shù)字貿易規(guī)則········································································.182
3.3 全球數(shù)字貿易治理及發(fā)展趨勢··································································.185
第四節(jié) 跨境電商·······························································································.186
4.1 跨境電商的內涵與外延···········································································.186
4.2 跨境電商的發(fā)展特點與趨勢·····································································.189
小結················································································································.192
復習思考題·······································································································.192
本章主要參考文獻·······························································································.196
第十章 數(shù)字金融·····································································································.197
第一節(jié) 數(shù)字金融的概念與特征·············································································.198
1.1 數(shù)字金融的內涵····················································································.198
1.2 數(shù)字金融的發(fā)展····················································································.199
第二節(jié) 數(shù)字金融行業(yè)分析···················································································.201
2.1 普惠金融·····························································································.201
2.2 移動支付·····························································································.203
2.3 數(shù)字信貸·····························································································.205
2.4 智能投顧·····························································································.209
第三節(jié) 數(shù)字金融行業(yè)的監(jiān)管················································································.210
3.1 數(shù)字信貸監(jiān)管·······················································································.211
3.2 虛擬貨幣的監(jiān)管······················································································212
3.3 征信與隱私保護······················································································214
3.4 監(jiān)管沙盒······························································································215
小結··················································································································217
復習思考題·········································································································217
本章主要參考文獻································································································219
第十一章 元宇宙產業(yè)·································································································220
第一節(jié) 元宇宙產業(yè)的概念與內涵···········································································221
1.1 元宇宙產業(yè)的基本概念與特征····································································221
1.2 元宇宙產業(yè)的發(fā)展···················································································223
1.3 元宇宙產業(yè)鏈組成···················································································224
1.4 中外元宇宙企業(yè)的布局·············································································227
第二節(jié) 我國元宇宙產業(yè)發(fā)展的結構性分析·······························································227
2.1 我國元宇宙企業(yè)的發(fā)展現(xiàn)狀·······································································227
2.2 我國元宇宙企業(yè)的市場績效分析·································································228
2.3 我國元宇宙產業(yè)投融資行為·······································································230
2.4 元宇宙產業(yè)細分領域分析··········································································231
第三節(jié) 國內外元宇宙產業(yè)發(fā)展及政策分析·······························································233
3.1 國外元宇宙產業(yè)發(fā)展現(xiàn)狀分析····································································233
3.2 元宇宙產業(yè)發(fā)展與政策現(xiàn)狀分析·································································235
3.3 國內主要元宇宙企業(yè)產業(yè)布局分析······························································238
3.4 元宇宙賦能數(shù)字經濟應用場景分析······························································240
第四節(jié) 元宇宙產業(yè)發(fā)展展望·················································································242
4.1 我國元宇宙產業(yè)的發(fā)展與治理····································································242
4.2 元宇宙產業(yè)政策······················································································243
小結··················································································································244
復習思考題·········································································································244
本章主要參考文獻································································································246
第十二章 人工智能····································································································247
第一節(jié) 人工智能產業(yè)的發(fā)展·················································································248
1.1 人工智能產業(yè)鏈組成················································································248
1.2 我國人工智能產業(yè)的發(fā)展現(xiàn)狀····································································249
1.3 我國人工智能產業(yè)的區(qū)域分布分析······························································251
第二節(jié) 我國人工智能產業(yè)發(fā)展的結構性分析····························································252
2.1 中國人工智能產業(yè)技術發(fā)展分析·······························································.252
2.2 中國人工智能產業(yè)市場行為·····································································.254
2.3 中國人工智能產業(yè)市場績效—以企業(yè)為例················································.255
2.4 科創(chuàng)板人工智能企業(yè)分析········································································.259
第三節(jié) 政策與企業(yè)發(fā)展案例················································································.260
3.1 人工智能具體技術領域的發(fā)展特征····························································.260
3.2 人工智能應用領域發(fā)展特征·····································································.263
3.3 人工智能產業(yè)政策·················································································.267
第四節(jié) 我國人工智能產業(yè)的發(fā)展未來····································································.269
4.1 人工智能產業(yè)發(fā)展特點分析·····································································.269
4.2 人工智能產業(yè)發(fā)展問題總結·····································································.270
4.3 人工智能產業(yè)未來發(fā)展建議·····································································.271
小結················································································································.273
復習思考題·······································································································.274
本章主要參考文獻·······························································································.276