第 一單元 應(yīng)用文概述 1 專(zhuān)題一　初識(shí)應(yīng)用文...........................................................1 知識(shí)點(diǎn)1　應(yīng)用文的特點(diǎn)..............................................................1 知識(shí)點(diǎn)2　應(yīng)用文的作用..............................................................2 知識(shí)點(diǎn)3　應(yīng)用文的類(lèi)型..............................................................2 專(zhuān)題二　應(yīng)用文的要素........................................................3 知識(shí)點(diǎn)1　應(yīng)用文的內(nèi)容要素.......................................................3 知識(shí)點(diǎn)2　應(yīng)用文的形式要素.......................................................3 專(zhuān)題三　學(xué)習(xí)應(yīng)用文寫(xiě)作的意義和方法....................................6 知識(shí)點(diǎn)1　學(xué)習(xí)意義.....................................................................6 知識(shí)點(diǎn)2　學(xué)習(xí)方法.....................................................................6 第二單元　公務(wù)類(lèi)文書(shū)寫(xiě)作　9 專(zhuān)題一　公務(wù)類(lèi)文書(shū)概述....................................................　9 知識(shí)點(diǎn)1　公務(wù)類(lèi)文書(shū)的概念和類(lèi)型............................................9 知識(shí)點(diǎn)2　公務(wù)類(lèi)文書(shū)的特點(diǎn)和作用.........................................　10 專(zhuān)題二　報(bào)告.................................................................　11 知識(shí)點(diǎn)1　報(bào)告的特點(diǎn)..............................................................　11 知識(shí)點(diǎn)2　報(bào)告的格式..............................................................　11 寫(xiě)作要點(diǎn)1　報(bào)告的寫(xiě)作要求.....................................................12 寫(xiě)作要點(diǎn)2　報(bào)告的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法...................................13 范文解析...................................................................................13 寫(xiě)作實(shí)訓(xùn)..................................................................................　15 專(zhuān)題三　請(qǐng)示.................................................................　16 知識(shí)點(diǎn)1　請(qǐng)示的特點(diǎn)和適用范圍.............................................　16 知識(shí)點(diǎn)2　請(qǐng)示的格式..............................................................　17 寫(xiě)作要點(diǎn)1　請(qǐng)示的寫(xiě)作要求....................................................　17 寫(xiě)作要點(diǎn)2　請(qǐng)示的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法..................................　18 范文解析..................................................................................　18 寫(xiě)作實(shí)訓(xùn)...................................................................................20 專(zhuān)題四　決議.................................................................20 知識(shí)點(diǎn)1　決議的特點(diǎn)和適用范圍..............................................20 知識(shí)點(diǎn)2　決議的格式...............................................................21 寫(xiě)作要點(diǎn)1　決議的寫(xiě)作要求.....................................................22 寫(xiě)作要點(diǎn)2　決議的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法...................................22 范文解析...................................................................................23 寫(xiě)作實(shí)訓(xùn)...................................................................................24 專(zhuān)題五　決定.................................................................24 知識(shí)點(diǎn)1　決定的特點(diǎn)和適用范圍..............................................24 知識(shí)點(diǎn)2　決定的格式...............................................................25 寫(xiě)作要點(diǎn)1　決定的寫(xiě)作要求.....................................................26 寫(xiě)作要點(diǎn)2　決定的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法...................................26 范文解析...................................................................................27 寫(xiě)作實(shí)訓(xùn)..................................................................................　28 第三單元　告啟類(lèi)文書(shū)寫(xiě)作　29 專(zhuān)題一　告啟類(lèi)文書(shū)概述...................................................29 知識(shí)點(diǎn)1　告啟類(lèi)文書(shū)的概念和類(lèi)型..........................................29 知識(shí)點(diǎn)2　告啟類(lèi)文書(shū)的特點(diǎn)和作用..........................................30 專(zhuān)題二　公告.................................................................30 知識(shí)點(diǎn)1　公告的適用范圍........................................................30 知識(shí)點(diǎn)2　公告的格式...............................................................31 寫(xiě)作要點(diǎn)1　公告的寫(xiě)作要求.....................................................31 寫(xiě)作要點(diǎn)2　公告的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法...................................32 范文解析...................................................................................32 寫(xiě)作實(shí)訓(xùn)..................................................................................　34 專(zhuān)題三　通告.................................................................34 知識(shí)點(diǎn)1　通告的適用范圍.......................................................　34 知識(shí)點(diǎn)2　通告的格式...............................................................35 寫(xiě)作要點(diǎn)1　通告的寫(xiě)作要求....................................................　36 寫(xiě)作要點(diǎn)2　通告的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法..................................　36 范文解析...................................................................................37 寫(xiě)作實(shí)訓(xùn)..................................................................................　38 專(zhuān)題四　通知.................................................................38 知識(shí)點(diǎn)1　通知的適用范圍.......................................................　38 知識(shí)點(diǎn)2　通知的格式..............................................................　38 寫(xiě)作要點(diǎn)1　通知的寫(xiě)作要求....................................................　39 寫(xiě)作要點(diǎn)2　通知的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法..................................　40 范文解析..................................................................................　40 寫(xiě)作實(shí)訓(xùn)...................................................................................42 專(zhuān)題五　通報(bào).................................................................43 知識(shí)點(diǎn)1　通報(bào)的適用范圍.......................................................　43 知識(shí)點(diǎn)2　通報(bào)的格式..............................................................　43 寫(xiě)作要點(diǎn)1　通報(bào)的寫(xiě)作要求....................................................　44 寫(xiě)作要點(diǎn)2　通報(bào)的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法..................................　44 范文解析..................................................................................　45 寫(xiě)作實(shí)訓(xùn)..................................................................................　46 專(zhuān)題六　公示.................................................................47 知識(shí)點(diǎn)1　公示的特點(diǎn)..............................................................　47 知識(shí)點(diǎn)2　公示的格式..............................................................　47 寫(xiě)作要點(diǎn)1　公示的寫(xiě)作要求....................................................　47 寫(xiě)作要點(diǎn)2　公示的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法..................................　48 范文解析..................................................................................　49 寫(xiě)作實(shí)訓(xùn)..................................................................................　50 第四單元　財(cái)經(jīng)類(lèi)文書(shū)寫(xiě)作　51 專(zhuān)題一　財(cái)經(jīng)類(lèi)文書(shū)概述...................................................　51 知識(shí)點(diǎn)1　財(cái)經(jīng)類(lèi)文書(shū)的概念和類(lèi)型.........................................　51 知識(shí)點(diǎn)2　財(cái)經(jīng)類(lèi)文書(shū)的特點(diǎn)和作用..........................................52 專(zhuān)題二　商業(yè)計(jì)劃書(shū).........................................................52 知識(shí)點(diǎn)　商業(yè)計(jì)劃書(shū)的必備要素................................................52 寫(xiě)作要點(diǎn)1　商業(yè)計(jì)劃書(shū)的寫(xiě)作要求..........................................53 寫(xiě)作要點(diǎn)2　商業(yè)計(jì)劃書(shū)的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法........................　54 寫(xiě)作要點(diǎn)3　商業(yè)計(jì)劃書(shū)的寫(xiě)作技巧.........................................　55 范文解析..................................................................................　55 寫(xiě)作實(shí)訓(xùn)..................................................................................　58 專(zhuān)題三　創(chuàng)業(yè)計(jì)劃書(shū).........................................................59 知識(shí)點(diǎn)　創(chuàng)業(yè)計(jì)劃書(shū)的必備要素...............................................　59 寫(xiě)作要點(diǎn)1　創(chuàng)業(yè)計(jì)劃書(shū)的寫(xiě)作要求.........................................　60 寫(xiě)作要點(diǎn)2　創(chuàng)業(yè)計(jì)劃書(shū)的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法........................　60 寫(xiě)作要點(diǎn)3　創(chuàng)業(yè)計(jì)劃書(shū)的寫(xiě)作技巧.........................................　61 范文解析..................................................................................　61 寫(xiě)作實(shí)訓(xùn)..................................................................................　66 專(zhuān)題四　營(yíng)銷(xiāo)策劃書(shū).........................................................66 知識(shí)點(diǎn)　營(yíng)銷(xiāo)策劃書(shū)的特點(diǎn)......................................................　66 寫(xiě)作要點(diǎn)1　營(yíng)銷(xiāo)策劃書(shū)的寫(xiě)作要求.........................................　67 寫(xiě)作要點(diǎn)2　營(yíng)銷(xiāo)策劃書(shū)的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法........................　67 范文解析..................................................................................　68 寫(xiě)作實(shí)訓(xùn)..................................................................................　71 專(zhuān)題五　商務(wù)函電............................................................72 知識(shí)點(diǎn)1　商務(wù)函電的特點(diǎn)........................................................72 知識(shí)點(diǎn)2　商務(wù)函電的格式........................................................72 寫(xiě)作要點(diǎn)1　商務(wù)函電的寫(xiě)作要求..............................................73 寫(xiě)作要點(diǎn)2　商務(wù)函電的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法.............................73 范文解析..................................................................................　74 寫(xiě)作實(shí)訓(xùn)..................................................................................　75 專(zhuān)題六　招標(biāo)書(shū)...............................................................75 知識(shí)點(diǎn)1　招標(biāo)書(shū)的特點(diǎn)...........................................................　75 知識(shí)點(diǎn)2　招標(biāo)書(shū)的格式...........................................................　76 寫(xiě)作要點(diǎn)1　招標(biāo)書(shū)的寫(xiě)作要求................................................　77 寫(xiě)作要點(diǎn)2　招標(biāo)書(shū)的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法...............................　77 范文解析..................................................................................　78 寫(xiě)作實(shí)訓(xùn)..................................................................................　81 專(zhuān)題七　投標(biāo)書(shū)...............................................................　81 知識(shí)點(diǎn)1　投標(biāo)書(shū)的特點(diǎn)...........................................................　81 知識(shí)點(diǎn)2　投標(biāo)書(shū)的格式...........................................................　82 寫(xiě)作要點(diǎn)1　投標(biāo)書(shū)的寫(xiě)作要求................................................　84 寫(xiě)作要點(diǎn)2　投標(biāo)書(shū)的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法...............................　84 范文解析..................................................................................　87 寫(xiě)作實(shí)訓(xùn)..................................................................................　91 專(zhuān)題八　協(xié)議書(shū)...............................................................92 知識(shí)點(diǎn)1　協(xié)議書(shū)的適用范圍.....................................................92 知識(shí)點(diǎn)2　協(xié)議書(shū)的格式............................................................92 寫(xiě)作要點(diǎn)1　協(xié)議書(shū)的寫(xiě)作要求.................................................92 寫(xiě)作要點(diǎn)2　協(xié)議書(shū)的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法...............................　93 范文解析..................................................................................　94 寫(xiě)作實(shí)訓(xùn)..................................................................................　95 專(zhuān)題九　合同.................................................................95 知識(shí)點(diǎn)1　合同的特點(diǎn)..............................................................　96 知識(shí)點(diǎn)2　合同的格式..............................................................　96 寫(xiě)作要點(diǎn)1　合同的寫(xiě)作要求....................................................　97 寫(xiě)作要點(diǎn)2　合同的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法..................................　98 范文解析..................................................................................　99 寫(xiě)作實(shí)訓(xùn)................................................................................　100 第五單元　調(diào)研決策類(lèi)文書(shū)寫(xiě)作　101 專(zhuān)題一　調(diào)研決策類(lèi)文書(shū)概述............................................　101 知識(shí)點(diǎn)1　調(diào)研決策類(lèi)文書(shū)的概念和類(lèi)型................................　101 知識(shí)點(diǎn)2　調(diào)研決策類(lèi)文書(shū)的特點(diǎn)和作用................................　102 專(zhuān)題二　可行性研究報(bào)告.................................................　102 知識(shí)點(diǎn)　可行性研究報(bào)告的適用范圍......................................　102 寫(xiě)作要點(diǎn)1　可行性研究報(bào)告的寫(xiě)作要求................................　103 寫(xiě)作要點(diǎn)2　可行性研究報(bào)告的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法...............　103 范文解析................................................................................　104 寫(xiě)作實(shí)訓(xùn)................................................................................　108 專(zhuān)題三　市場(chǎng)調(diào)查報(bào)告....................................................　108 知識(shí)點(diǎn)　市場(chǎng)調(diào)查報(bào)告的概念.................................................　108 寫(xiě)作要點(diǎn)1　市場(chǎng)調(diào)查報(bào)告的寫(xiě)作要求....................................　108 寫(xiě)作要點(diǎn)2　市場(chǎng)調(diào)查報(bào)告的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法...................　109 范文解析................................................................................　109 寫(xiě)作實(shí)訓(xùn)................................................................................　115 專(zhuān)題四　市場(chǎng)預(yù)測(cè)報(bào)告....................................................　115 知識(shí)點(diǎn)　市場(chǎng)預(yù)測(cè)報(bào)告的特點(diǎn).................................................　116 寫(xiě)作要點(diǎn)1　市場(chǎng)預(yù)測(cè)報(bào)告的寫(xiě)作要求....................................　116 寫(xiě)作要點(diǎn)2　市場(chǎng)預(yù)測(cè)報(bào)告的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法...................　116 范文解析................................................................................　117 寫(xiě)作實(shí)訓(xùn)................................................................................　120 專(zhuān)題五　財(cái)務(wù)預(yù)算報(bào)告....................................................　121 知識(shí)點(diǎn)　財(cái)務(wù)預(yù)算報(bào)告的特點(diǎn).................................................　121 寫(xiě)作要點(diǎn)1　財(cái)務(wù)預(yù)算報(bào)告的寫(xiě)作要求....................................　121 寫(xiě)作要點(diǎn)2　財(cái)務(wù)預(yù)算報(bào)告的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法...................　122 范文解析................................................................................　122 寫(xiě)作實(shí)訓(xùn)................................................................................　126 專(zhuān)題六　財(cái)務(wù)決算報(bào)告....................................................　127 知識(shí)點(diǎn)　財(cái)務(wù)決算報(bào)告的特點(diǎn).................................................　127 寫(xiě)作要點(diǎn)1　財(cái)務(wù)決算報(bào)告的寫(xiě)作要求....................................　128 寫(xiě)作要點(diǎn)2　財(cái)務(wù)決算報(bào)告的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法...................　128 范文解析................................................................................　129 寫(xiě)作實(shí)訓(xùn)................................................................................　133 第六單元　會(huì)議類(lèi)文書(shū)寫(xiě)作　137 專(zhuān)題一　會(huì)議類(lèi)文書(shū)概述.................................................　137 知識(shí)點(diǎn)1　會(huì)議類(lèi)文書(shū)的概念和類(lèi)型.......................................　137 知識(shí)點(diǎn)2　會(huì)議類(lèi)文書(shū)的特點(diǎn)和作用.......................................　138 專(zhuān)題二　會(huì)議紀(jì)要..........................................................　138 知識(shí)點(diǎn)　會(huì)議紀(jì)要的格式........................................................　139 寫(xiě)作要點(diǎn)1　會(huì)議紀(jì)要的寫(xiě)作要求...........................................　139 寫(xiě)作要點(diǎn)2　會(huì)議紀(jì)要的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法..........................　140 范文解析................................................................................　141 寫(xiě)作實(shí)訓(xùn)................................................................................　143 專(zhuān)題三　會(huì)議記錄..........................................................　144 知識(shí)點(diǎn)　會(huì)議記錄的格式........................................................　144 寫(xiě)作要點(diǎn)1　會(huì)議記錄的寫(xiě)作要求...........................................　144 寫(xiě)作要點(diǎn)2　會(huì)議記錄的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法..........................　145 寫(xiě)作要點(diǎn)3　會(huì)議記錄的寫(xiě)作技巧...........................................　146 范文解析................................................................................　146 寫(xiě)作實(shí)訓(xùn)................................................................................　147 專(zhuān)題四　開(kāi)幕詞.............................................................　148 知識(shí)點(diǎn)　開(kāi)幕詞的特點(diǎn)...........................................................　148 寫(xiě)作要點(diǎn)1　開(kāi)幕詞的寫(xiě)作要求..............................................　148 寫(xiě)作要點(diǎn)2　開(kāi)幕詞的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法.............................　149 范文解析................................................................................　149 寫(xiě)作實(shí)訓(xùn)................................................................................　151 專(zhuān)題五　閉幕詞.............................................................　152 知識(shí)點(diǎn)　閉幕詞的特點(diǎn)...........................................................　152 寫(xiě)作要點(diǎn)1　閉幕詞的寫(xiě)作要求..............................................　152 寫(xiě)作要點(diǎn)2　閉幕詞的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法.............................　153 范文解析................................................................................　153 寫(xiě)作實(shí)訓(xùn)................................................................................　157 專(zhuān)題六　演講稿與講話稿.................................................　157 知識(shí)點(diǎn)　演講稿與講話稿的特點(diǎn).............................................　157 寫(xiě)作要點(diǎn)1　演講稿與講話稿的寫(xiě)作要求................................　158 寫(xiě)作要點(diǎn)2　演講稿與講話稿的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法...............　158 范文解析................................................................................　159 寫(xiě)作實(shí)訓(xùn)................................................................................　163 第七單元　事務(wù)類(lèi)文書(shū)寫(xiě)作　165 專(zhuān)題一　事務(wù)類(lèi)文書(shū)概述.................................................　165 知識(shí)點(diǎn)1　事務(wù)類(lèi)文書(shū)的概念和類(lèi)型.......................................　165 知識(shí)點(diǎn)2　事務(wù)類(lèi)文書(shū)的特點(diǎn)和作用.......................................　166 專(zhuān)題二　工作計(jì)劃..........................................................　166 知識(shí)點(diǎn)　工作計(jì)劃的特點(diǎn)........................................................　166 寫(xiě)作要點(diǎn)1　工作計(jì)劃的寫(xiě)作要求...........................................　167 寫(xiě)作要點(diǎn)2　工作計(jì)劃的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法..........................　167 范文解析................................................................................　168 寫(xiě)作實(shí)訓(xùn)................................................................................　171 專(zhuān)題三　述職報(bào)告..........................................................　172 知識(shí)點(diǎn)　述職報(bào)告的特點(diǎn)........................................................　172 寫(xiě)作要點(diǎn)1　述職報(bào)告的寫(xiě)作要求...........................................　172 寫(xiě)作要點(diǎn)2　述職報(bào)告的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法..........................　173 寫(xiě)作要點(diǎn)3　述職報(bào)告的寫(xiě)作技巧...........................................　173 范文解析................................................................................　174 寫(xiě)作實(shí)訓(xùn)................................................................................　177 專(zhuān)題四　工作總結(jié)..........................................................　177 知識(shí)點(diǎn)　工作總結(jié)的特點(diǎn)........................................................　177 寫(xiě)作要點(diǎn)1　工作總結(jié)的寫(xiě)作要求...........................................　178 寫(xiě)作要點(diǎn)2　工作總結(jié)的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法..........................　178 范文解析................................................................................　179 寫(xiě)作實(shí)訓(xùn)................................................................................　181 專(zhuān)題五　禮儀文書(shū)..........................................................　181 知識(shí)點(diǎn)　禮儀文書(shū)的特點(diǎn)........................................................　181 寫(xiě)作要點(diǎn)1　禮儀文書(shū)的寫(xiě)作要求...........................................　182 寫(xiě)作要點(diǎn)2　禮儀文書(shū)的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法..........................　182 范文解析................................................................................　184 寫(xiě)作實(shí)訓(xùn)................................................................................　186 專(zhuān)題六　求職信.............................................................　187 知識(shí)點(diǎn)　求職信與個(gè)人簡(jiǎn)歷的區(qū)別..........................................　187 寫(xiě)作要點(diǎn)1　求職信的寫(xiě)作要求..............................................　188 寫(xiě)作要點(diǎn)2　求職信的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法.............................　188 范文解析................................................................................　189 寫(xiě)作實(shí)訓(xùn)................................................................................　190 第八單元　傳播類(lèi)文書(shū)寫(xiě)作　191 專(zhuān)題一　傳播類(lèi)文書(shū)概述.................................................　191 知識(shí)點(diǎn)1　傳播類(lèi)文書(shū)的概念和類(lèi)型.......................................　191 知識(shí)點(diǎn)2　傳播類(lèi)文書(shū)的特點(diǎn)和作用.......................................　192 專(zhuān)題二　新聞稿.............................................................　193 知識(shí)點(diǎn)1　新聞稿的特點(diǎn).........................................................　193 知識(shí)點(diǎn)2　新聞稿的六大要素..................................................　193 寫(xiě)作要點(diǎn)1　新聞稿的寫(xiě)作要求..............................................　193 寫(xiě)作要點(diǎn)2　新聞稿的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法.............................　194 寫(xiě)作要點(diǎn)3　新聞稿的寫(xiě)作技巧..............................................　194 范文解析................................................................................　195 寫(xiě)作實(shí)訓(xùn)................................................................................　196 專(zhuān)題三　通訊...............................................................　197 知識(shí)點(diǎn)　通訊的特點(diǎn)...............................................................　197 寫(xiě)作要點(diǎn)1　通訊的寫(xiě)作要求..................................................　198 寫(xiě)作要點(diǎn)2　通訊的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法................................　198 范文解析................................................................................　199 寫(xiě)作實(shí)訓(xùn)................................................................................　203 專(zhuān)題四　消息...............................................................　203 知識(shí)點(diǎn)　消息的特點(diǎn)...............................................................　203 寫(xiě)作要點(diǎn)1　消息的寫(xiě)作要求..................................................　204 寫(xiě)作要點(diǎn)2　消息的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法................................　204 范文解析................................................................................　205 寫(xiě)作實(shí)訓(xùn)................................................................................　207 專(zhuān)題五　簡(jiǎn)報(bào)...............................................................　208 知識(shí)點(diǎn)1　簡(jiǎn)報(bào)的特點(diǎn)............................................................　208 知識(shí)點(diǎn)2　簡(jiǎn)報(bào)的格式............................................................　208 寫(xiě)作要點(diǎn)1　簡(jiǎn)報(bào)的寫(xiě)作要求..................................................　209 寫(xiě)作要點(diǎn)2　簡(jiǎn)報(bào)的內(nèi)容結(jié)構(gòu)和寫(xiě)作方法................................　210 范文解析................................................................................　211 寫(xiě)作實(shí)訓(xùn)................................................................................　214 專(zhuān)題六　廣告文案..........................................................　215 知識(shí)點(diǎn)1　傳統(tǒng)廣告文案的特點(diǎn)..............................................　215 寫(xiě)作要點(diǎn)1　傳統(tǒng)廣告文案的內(nèi)容結(jié)構(gòu)....................................　216 知識(shí)點(diǎn)2　新媒體廣告文案的特點(diǎn)...........................................　218 寫(xiě)作要點(diǎn)2　新媒體廣告文案的寫(xiě)作技巧................................　219 范文解析................................................................................　220 寫(xiě)作實(shí)訓(xùn)................................................................................　222